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Do you "Over-Communicate"?
by Stephen Ready, President & CEO of VCT
Dear Valued Reader,
.jpg?i=092908072107) One of the drivers behind ePublishing is the belief that clubs and other organizations can quickly “over-communicate” with their members and prospects, with the unfortunate result of lost messages, information, and sadly, the audience. We work with our customers, large and small, to help them consolidate their e-communications into regularly scheduled, well-structured, informative marketing messages that presents consistent content, offers, and positioning...
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Success is a Matter of Practice and Process - In Golf and Sales
 Despite the many hours of frustration, golf hooks us with magic moments of elation: A double-breaking 34-foot putt…the miraculous chip in for birdie. These flashes of brilliance keep us coming back, and for sales and marketing professionals can be compared to the exhilaration of closing on a major sales opportunity.
Golf is an endeavor that offers intermittent reinforcement. That is, its rewards don't come with every shot, every hole, or even every round...
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Club Communications - That was then. This is now.
Back when I was in school, we were taught to express ourselves differently on paper than when speaking. Teachers stressed that we should follow all the rules of grammar, and even journalists were instructed to follow the five W’s – who, what, when, where and why, in their writing. That was the proper way to expose others to your ideas, to tell your story, to communicate in writing. Well, that was then, and this is now.
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Client Spotlight
The Yale Club of New York City
The Yale Club of New York City, recognized as a Platinum Club of America, has provided its members and their guests an intimate oasis in the heart of Manhattan since 1897. The 22-story clubhouse and 10,000 members make the Yale Club of New York City one of the preeminent city clubs in the world.
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Keep Focus (on Core Mission for Club Success)...
by Allan Irwin, Intergolf, Inc.
Most clubs, particularly those with seasonal operations know that the challenge of ramping up each year with new, or even returning, staff is a job not to be taken lightly. Since all clubs have literally dozens of employees in roles with direct contact with members and their families, it’s critical to get the annual hiring ritual done properly, or be prepared to suffer the consequences...
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