Welcome to Your VCT INSIDER January 2012   Hi Valued Client, In this issue of VCT Insider we address the importance of leveraging a multichannel communication strategy to deepen member engagement and satisfaction. We hope that you share these pointers with your board, and as always, please feel free to contact us with any questions you might have about how you can improve your communication reach. -The VCT Team Mapping Out a Multichannel Communication Strategy Automating Your Communication Channels CSP Login Image Library Content Planning Guide Lifestyle Content Library VCT Information Kit Would you like more information about how to leverage a multichannel communication strategy? Yes No   [See Results] If you are unable to submit the poll above,   click here to take the poll online. December 2011 November 2011 June/July 2011 May 2011 April 2011 [MORE]   Click here to register for 2/8 Click here to register for 2/9 Mapping Out a Multichannel Communication Strategy Creating a Positive and Rewarding Member Experience Marketing channels are evolving, making it easier for you to deliver high-impact, targeted messaging to your members. Incorporating a multichannel communication strategy allows you to increase your marketing reach, improve your productivity, provide an enhanced experience for your members, and introduce mechanisms for measuring ROI.   Automating Your Communication Channels Work Smarter, Not Harder! Throughout the roadmapping process, you should consider how your messaging at each touch point will move members forward in an ongoing dialogue. Setting up automated and triggered response centers make it easier for you to deepen engagement, without sacrificing valuable staff overhead.   VCT AFFILIATIONS VCT CORPORATION  283 Franklin Street, 6th Floor   Boston, MA 02110   (617) 566-7055   vctcorp.com eNewsletter Sign Up     Contact Us

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