Relationship Marketing Monthly

VCT Corp - Relationship Marketing Redefined

The 5 W’s of Launching a Successful Electronic Communications Program

Your Questions Answered!

4 Steps to Increase Your Readership

Word of Mouth

VCT Welcomes New Clients!

Golf Inc. Conference

The Power of Your Brand

Reunion Golf

Relationship Marketing Monthly: Vol 4 Iss 15
July 21, 2009

Relationship Marketing Monthly: Vol 4 Iss 14
June 16, 2009

Phone: 877.258.2676
Email: info@vctcorp.com

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August 2009

The 5 W’s of Launching a Successful Electronic Communications Program

Dear Valued Reader,

The 5 W’s of Launching a Successful E-Communications Program

When it comes to implementing a successful e-communications program for your club, perhaps the best way to conceptualize your game plan is to utilize the simple maxim of the five W’s: Who, What, Where, When, and Why? In addition to your website, it’s important to create methods by which you can actively engage your members.

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The Power of Your Brand
by Bruce H. Lucker, Signature GROUP

In light of the current economic challenges, the fastest road to obsolescence is complacency, especially in an industry that is seen as a benefit and not an essential part of our daily lives.

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4 Steps to Increase Your Readership

Email marketing is one of the most powerful marketing tools available for communicating and developing relationships with members and prospects. But, email marketing can only be that powerful when it’s done well.

If you decide to take on the role of “e-Marketer” in-house rather than outsourcing to experts in the field, here are some helpful tips to help increase your readership.

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VCT Welcomes New Clients!

We are pleased to announce that the following clubs have recently launched custom eCommunications Programs using VCT’s LoyaltyBuilder™ services.

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Word of Mouth
Featuring David Pendy, GM, Sunset Country Club

We had the opportunity to speak with David Pendy, General Manager of Sunset Country Club in St. Louis, Missouri to hear what some of his thoughts are on the Club’s recently launched LoyaltyBuilder eNewsletter. Here’s what he had to say:

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Volume 4 Issue 16

Golf Inc. Conference

Stephen Ready, President & CEO of VCT Corp. will be speaking at the Golf Inc. Conference on Tuesday, September 15th from 9:30 - 11:00 AM.

Attendance at this presentation will give you insight on "Outside the Box Marketing that Works!"

Keys Items Covered Include:

• How to use targeted and ‘new age’ communication to grow your business

• Launch an e-communication “plan of action” to create engaged members and customers

• Drive revenues by keeping your golfers in the know and reinforcing their lifestyle

Interested in learning more? Contact Stephen today.

Your Questions Answered!

Question:
I love reading the eNewsletters I subscribe to and wish I could create one for my club but I'm concerned about the time and resources that go into the production of an electronic newsletter. What is the typical ePublishing process for an eNewsletter?
- Terry K.

Answer:
We receive questions like this from prospective clients and let us assure you that the publishing process for an eNewsletter becomes a painless process when you utilize VCT's fully managed ePublishing service. Check out this diagram which clearly outlines the various steps involved in the process.

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