Welcome to Your VCT INSIDER
January 2012  
VCT INSIDER
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Hi Valued Client,

In this issue of VCT Insider we address the importance of leveraging a multichannel communication strategy to deepen member engagement and satisfaction. We hope that you share these pointers with your board, and as always, please feel free to contact us with any questions you might have about how you can improve your communication reach.

-The VCT Team

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In This Issue
Mapping Out a Multichannel Communication Strategy
Automating Your Communication Channels

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E-Communication Essentials
Mapping Out a Multichannel Communication Strategy
Creating a Positive and Rewarding Member Experience

Marketing channels are evolving, making it easier for you to deliver high-impact, targeted messaging to your members. Incorporating a multichannel communication strategy allows you to increase your marketing reach, improve your productivity, provide an enhanced experience for your members, and introduce mechanisms for measuring ROI.

Mapping Out a Multichannel Communication Strategy

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Automating Your Communication Channels
Work Smarter, Not Harder!

Throughout the roadmapping process, you should consider how your messaging at each touch point will move members forward in an ongoing dialogue. Setting up automated and triggered response centers make it easier for you to deepen engagement, without sacrificing valuable staff overhead.

Automating Your Communication Channels

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