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In This Issue
The 10 Commandments of Relationship Marketing
A New Reality for Private Clubs
Cultivating Relationships
The Benefits of Business Process Outsourcing
Thought of the Month
The Economy: Plan B?

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Relationship Marketing Monthly: Vol 4 Iss 13
May 6, 2009
Relationship Marketing Monthly: Vol 4 Iss 12
March 26, 2009

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June 2009

Featured Articles
The 10 Commandments of Relationship Marketing
by Stephen Ready, President & CEO, VCT

Dear Valued Reader,

Relationship MarketingHow do we leverage Relationship Marketing to nurture, grow and retain member relationships?

Here are 10 Commandments of Relationship Marketing to get us started:

1. More dialogue. Less interruption.

A successful communication is one that enhances the experience and services for your members...

Click to continue...
 
Marketing Matters
A New Reality for Private Clubs
by Bob Bodman

Private ClubsHow will the shrinking of the US and world economies affect the fortunes of private member-owned clubs and what can club leadership do to minimize the impact of the new reality on their club?

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Cultivating Relationships
With Life-Long Members and Customers

As a club, you probably use email to communicate with your members and prospects about upcoming events, menu specials, golf shop sales and more. This seems like a great way to keep your audience abreast of what you have to offer, but did you know it could be hurting your club more than helping?

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The Benefits of Business Process Outsourcing
by Victoria Cochrane

Business ProcessingFor anyone to succeed in business requires meticulous attention to detail and a dedication to becoming the best in their chosen field.

But anybody who is new to the world of business will soon discover that, whilst their passion for their chosen field certainly helps, it is by no means the be all and end all of successful entrepreneurship.

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Volume 4 Issue 14  

Industry Perspectives

User News & Reviews

Industry Events

 
Thought of the Month

"The difference between an obstacle and an opportunity is our attitude towards it. Every opportunity has a difficulty, and every difficulty has an opportunity"

-- J. Sidlo Baxter

 
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