Manhattan Woods Golf Club

June 2009

The 10 Commandments of Relationship Marketing by Stephen Ready, President & CEO, VCT Dear Valued Reader, How do we leverage Relationship Marketing to nurture, grow and retain member relationships? Here are 10 Commandments of Relationship Marketing to get us started: 1. More dialogue. Less interruption. A successful communication is one that enhances the experience and services for your members... Click to continue...

A New Reality for Private Clubs by Bob Bodman How will the shrinking of the US and world economies affect the fortunes of private member-owned clubs and what can club leadership do to minimize the impact of the new reality on their club? Click to continue...   Cultivating Relationships With Life-Long Members and Customers As a club, you probably use email to communicate with your members and prospects about upcoming events, menu specials, golf shop sales and more. This seems like a great way to keep your audience abreast of what you have to offer, but did you know it could be hurting your club more than helping? Click to continue...   The Benefits of Business Process Outsourcing by Victoria Cochrane For anyone to succeed in business requires meticulous attention to detail and a dedication to becoming the best in their chosen field. But anybody who is new to the world of business will soon discover that, whilst their passion for their chosen field certainly helps, it is by no means the be all and end all of successful entrepreneurship. Click to continue...

Volume 4 Issue 14

Thought of the Month "The difference between an obstacle and an opportunity is our attitude towards it. Every opportunity has a difficulty, and every difficulty has an opportunity" -- J. Sidlo Baxter