NGF has just released a new research report, Minority Golf Participation in the U.S, 2010 edition. The report focuses on the estimated number of African American, Asian and Hispanic golfers in the U.S.
“Given the industry’s focus on player development over the past several years, with programs such as Get Golf Ready and Play Golf America, and given that minorities are a key target of such programs, the need for reliable benchmarks for these populations is greater than ever,” says NGF President and CEO Joe Beditz.
Estimates for the number of minority golfers in 2009 are: 1.4 million African American; 1.1 million Asian; and 3.2 million Hispanic. That is a total of 5.7 million minority golfers, or 21% of the total 27.1 million. These same three ethnic groups make up 33% of the total U.S. population. Thus, minorities are under-represented in golf vs. the total population, but not significantly.
The study shows that golf participation rates, or the percentage of a given demographic group that plays golf, are highly correlated with income, regardless of race. For example, the participation rate for African Americans with incomes under $50,000 is 2.4% vs. 11.0% for those $125,000 or more.
In 2003, NGF conducted a minority golf participation study with a very different methodology (via telephone, different sampling techniques, etc.). Therefore, comparisons between the 2010 study and the 2003 study are invalid. Going forward, NGF will track minority golfers on an annual basis.
The 2010 report is based on the past three annual golf participation studies conducted by NGF. Each January, NGF surveys a random sample of 40,000 Americans via the consumer online panel of Synovate, a global market research company. As part of the survey, respondents indicate their race.
Click here to download or order the full report.